The clarity you need to click with your audience

✔️ Brand identity & POV development

✔️ Dialed-in messaging & copywriting

✔️ Expertise-led content & visibility strategy

Hello, fellow entrepreneur 👋🏾

If you’re here, you’re probably either:

→ An aspiring freelancer plotting to quit your job and looking for a roadmap for how to do it.

→ A business owner hitting your stride but struggling with inconsistent business.

→ An established expert without publicly established expertise.

You have big dreams, but struggle with clarity around your business, how to talk about it, or how to share your ideas.

You need your audience to get it.

This is where I come in. I help entrepreneurs like you articulate and amplify your unique value so you can

✔️ Build a memorable brand that resonates with customers

✔️ Drive more business on their website

✔️ Become the obvious choice for dream clients.

K, soooo… you’re into it… I’m into it…

Here’s how we can work together

  • A thumbprint stamped on a piece of paper to represent formalizing your uniqueness

    BUILD A MAGNETIC BRAND

    Clarify your brand and corner your market with custom brand identity development. Perfectly position your unique value as exactly what your dream client desperately needs.

  • Website on a stage with a dollar sign in the middle

    CRAFT SPOTLIGHT-READY WEB COPY

    Turn casual visitors into loyal customers with value-driven, brand-elevating copy and an optimized (read: mouthwatering) offer your clients will happily pay a premium for.

  • megaphone with thunderbolts

    AMPLIFY YOUR EXPERTISE

    Share your bold takes and hard-won expertise with an authority-led content strategy that puts you on the radar for media, book deals, or conference speaking opportunities.

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smiling picture of owner of The Copy Fletcher, Gizelle, in a burgundy sweater and very cute glasses

Hey y’all, I’m Gizelle 👋🏾

I’m an entrepreneur just like you

I think entrepreneurship takes idiotic bravery, a f*ckton of vision, and a smidge of self-delusion, and us fools who attempt it deserve every advantage available.

It’s why I help fellow entrepreneurs create brands with stand out presence, killer web copy that grabs the right attention, and content that puts you on the map.

You’re ace at what you do, but to really have an impact, you need to be able to explain your shit in a way that gives your audience that “aha” moment.

I can help you refine your ideas, develop an enticing offer, and finally figure out how to talk about all of it without going tongue-tied.

If you wanna talk shop, collaborate, or work with me, def hit me up!

Just in case my word isn’t enough

This is what past clients have to say:

Working with The Copy Fletcher has given me the confidence to speak about and grow my business, something I had been paralyzed with for over 6 months. Walking away with a brand voice and messaging document that speaks directly to my prospect's pain points in a way that is authentic to the brand makes me want to scream, clap, and happy dance out of this screen in excitement

Leila S

Thanks to Gizelle’s guidance, I now have a clear, authentic way to introduce my work—one that honors both my creative integrity and my truth. Working with The Copy Fletcher was a rare and beautiful collaboration with someone who not only understood and affirmed my spirit’s native tongue, but also helped me translate it into language I can confidently share with the world.

Leigh A

The Copy Fletcher on our website refresh and we're delighted with the final product. Their thorough and thoughtful approach stood out from the start. They took the time to interview all of our key stakeholders to truly understand our brand voice. They didn’t use a one-size-fits-all approach—everything felt personalized and true to our voice.

Lyndsey C

Gizelle not only brought clarity to my messaging, but also helped me sound like me, which was so important. Gizelle took the time to really understand what I do and who I help, and crafted copy that felt aligned, authentic, and compelling. Now, when people visit my site, they actually get it.

Cassaundra L

Gizelle brought clarity, structure, and strategy to our business in a way we didn’t know we needed. She helped us generate more leads, boost website traffic, which will ultimately convert to more paying clients—with a well-crafted plan that felt both thoughtful and actionable.

Jenny C.

Gizelle is a talented writer who can take complex topics and synthesize them in a way that's engaging and easy to read, yet still appropriate for the audience. I contracted Gizelle as a freelancer on a number of eBooks and reports, and they always produced great work on time and with minimal errors. Gizelle made editing a breeze and was a reliable writer, always ready to jump in to support our larger content efforts.

Kerri L

Shape your unique value into peerless positioning

Stop second-guessing your business and yourself. Create a brand aligned with your purpose, principles, and passion so your best self shines through.