Data-Driven Content. Human-Sounding Copy.
I build content engines that grow organic traffic, move buyers through the funnel, and give sales teams the ammunition to close.
8+ years in-house freelance B2B content experience
15+ content types and formats written and managed
Over 75,000 words written for 5+ industries in 2025
hello, B2B marketing leader 👋🏾
You’ve been going thru a lot lately, huh. The sh*tty economy means your budget’s going down (and lead gen with it). Still, you have an ambitious growth target and a content gap you can feel in your pipeline, your organic rankings, your sales convos.
AI can pick up some of the slack, but it only gets you about 75% of the way there. You need someone who’ll get you to 100% — understand your product and your buyers, build content systems that last, and add the human touch to make your sh*t genuinely engaging.
I've been the content hire at a Series A and a Series E SaaS company. I know what your marketing team needs from a content partner — because I used to be on your side of the table.
What I do: Strategy, writing, and operations
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CONTENT STRATEGY
Build the plan that connects content to pipeline
Keyword strategy, editorial roadmaps, brand voice, content audits.
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CONTENT WRITING
Content that combines strategy and storytelling
SEO blogs, case studies, white papers, website copy, sales enablement, thought leadership.
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CONTENT MANAGEMENT
Own the function without hiring a full team
Fractional content manager, editorial systems, freelancer management, governance setup.
Hey, I’m Gizelle 👋🏾
I’m a content writer and strategist with 8+ years in-house, agency, and freelance experience. I help B2B SaaS companies build content engines that grow organic traffic, support pipeline, and make their brand worth trusting.
Some things I’ve done you might care about:
Grew keyword rankings 412% YoY at Series E SaaS company using data-driven SEO strategy
Managed 350+ SEO-optimized articles in one year via agency relationship
Eliminated duplicate website via technical SEO audit, doubling organic traffic for non-profit client
Led successful SEO migration of Series A tech company rankings to Ironclad in <6 months
Scaled Series A SaaS company’s content strategy from blog to full-funnel, increasing lead gen 10–20% QoQ
Boosted share of voice 25% through thought leadership & PR partnerships (2019–2021)
Built brand voice for a 500+ employee B2B tech company as part of company-wide rebrand
Just in case my word isn’t enough
This is what past clients have to say:
Gizelle is one of the only content marketers out there who understands B2B SaaS. Their writing is consistently strong, and they're communicative and reliable. I was particularly lucky to find Gizelle at a time when my company's content strategy was shifting. We were working with an agency and bringing in decent traffic, but the articles were fluffy and didn't resonate with our target audience. Once Gizelle started writing for us, we were able to grow readership with the right people and ultimately drive more pipeline. I'd work with Gizelle again in a heartbeat.
Kate E
Gizelle is a talented writer who can take complex topics and synthesize them in a way that's engaging and easy to read, yet still appropriate for the audience. I contracted Gizelle as a freelancer on a number of eBooks and reports, and they always produced great work on time and with minimal errors. Gizelle made editing a breeze and was a reliable writer, always ready to jump in to support our larger content efforts. Couldn't recommend Gizelle enough!
Kerri L
There is no project too intimidating for Gizelle. Working with them means working with a responsive, professional, and adaptable writer who understands the value of impactful storytelling. Gizelle’s knowledge of the legal tech space, SEO, and what makes an audience tick has helped us refine and distribute our content far and wide.
Christina S
